With the amount of information being shared online exponentially augmenting, it is essential to capture what actually matters. For businesses, it can mean survival as the internet is the focal point of their customers. Mike Sadowski understands these dynamics, having successfully scaled his monitoring tool, Brand24, globally.
Mike (or Michal in its original polish) is the founder & CEO of Brand24, a social media monitoring company that has customers like IKEA, Panasonic, Intel or Air France. The company won multiple awards since 2012, such as Best Web App 2013 by The Next Web, the People's Stage 2013 by Web Summit.
As a seasoned entrepreneur, he was himself chosen as the Best Co-founder by The Next Web Awards in 2013. Mike is also the author of a best-selling book, the "Social Media Revolution".
Besides his love for social media, he has a passion for extreme sports, martial arts and Turkish kebab.
You can find Mike on LinkedIn. He's @socialmemos on Twitter.
This episode was recorded on September 8, 2014. Mike was in San Francisco, Paul was in London and Ivan was in Warsaw.