From ICQ to Twitter, Ramon De Leon has seen it all. Starting in 1997, he mastered the success of his Domino’s Pizza franchise in Chicago, showing so many other big brands how it’s done.
In 1986, Ramon De Leon started with Dominos Pizza in Chicago as a pizza delivery driver.
27 years later Ramon ended his tenure with the brand as the Marketing Mind of a six store Domino’s Pizza Franchise in Chicago. He was able to grow the franchise into a 7 million dollar a year business. This was nearly a 50% sales increase since he assumed control of the marketing message. Not only that but he helped pioneer online ordering and took the sales from 0% in ’97 to nearly 70% in ’13.
His career had given him the opportunity to work in Mexico as a Business Development Consultant for Domino’s Pizza ’93-‘97.
Ramon has been using Social Media for his business since before the word existed. AOL Instant messenger was his micro-blog long before Twitter was invented. When Facebook was closed to the general public, Ramon connected with customers in photos and groups.
His Social Media strategies were highlighted at Gravity Summit Harvard and streamed Live on CNN.com.
June of 2011 Ramon was named “Chicago Social Media Person of the Year” by the Chicago Social Media Marketing Group.
Domino’s Pizza Franchisees around the world seek his Social Media advice. Ramon’s creative uses of Social Media and enthusiasm have made him a sought after speaker.
This episode was recorded on July 17, 2014. It was edited to remove some audio-video issues. Ramon was in Chicago, Paul was in London and Ivan was in Warsaw.