S02E13 — Twitter Chat with Christel Quek

The Digital Loop S02E13 — Twitter Chat with Christel Quek (click to play)


Twitter remains one of the most fascinating networks to have emerged in the past few years. With its commitment to openness, it offers an unprecedented public forum where ideas and conversations ignite. Christel Quek, Twitter’s Content Lead for Asia, Middle East and Africa, shares some of her insights, both for individuals and businesses.


Christel Quek is a digital native who loves great thinking and strategy. She currently is the Regional Content Lead for Twitter's international markets, spanning across Asia Pacific, Middle East and Africa.

In 2013, she was named in the Top 10 Digital Strategists to Watch by The Guardian.

She used to lead Social Business for Samsung Asia and, before that, covered digital strategy, marketing and content strategy at Havas Media Group, working with brands like DBS, Intel, Toshiba, Globe Telecom, Unilever, or KLM.
She also mentors startups at Singapore Startup Women Weekend, and works with Google & The Athena Network Singapore & Asia-Pacific to conduct digital training for the pilot "Women Entrepreneurs on the Web" program in Singapore.

She writes for the Huffington Post and the Harvard Business Review. 

Find Christel on Ladyxtel.com and LinkedIn. She is @ladyxtel on Twitter.




This episode was recorded on March 28, 2014. Christel was in Singapore, Paul was in London and Ivan was in Warsaw.