Branding is more than a logo, more than tagline, more than marketing. It’s the essence of a company—the definition of its raison d’être. Alex Hunter discusses how core this process is for a business, in particular for startups.
Alex Hunter is a company incubator, angel investor, and branding nerd, most recently CEO of Rushmore.fm.
Alex used to be based in California at Virgin America, where he leveraged the web to build a grassroots marketing campaign to garner public support for Virgin America’s certification process on a tight schedule and even tighter budget. The campaign was covered by Time magazine, CNN, and CNBC, amongst others. He also oversaw the front-end development of Virgin America’s website which has since won several accolades including ad:tech and Webby Award honors. That led him to serve as the global Head of Online Marketing for the Virgin Group in London, curating the Virgin brand’s global digital strategy.
This episode was recorded on March 7, 2014. Alex & Paul were in London and Ivan was in Warsaw.