By focusing on product and metrics-driven methodologies, growth hacking is overrunning the traditional ways of marketing. Neil Patel breathes through these opportunities and shares his insights with Paul and Ivan.
Neil Patel is the co-founder of KISSmetrics and Crazy Egg. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.
This episode was recorded on February 18, 2014. Neil was in Las Vegas, Paul was in London and Ivan was in Warsaw.