A change of organizational culture: storytelling within the corporation.
Alex Barrera, Founder & CEO of Press42, is the guest on this episode.
For the past 5 years he's been running startups and helping others develop their businesses. He co-founded two major startup accelerators, worked with business models, startup valuations, communication and message crafting, startup PR, lean startups methodologies, customer development and product design.
Through his company, Press42, he works exhaustively with startups and their messages, giving storytelling workshops, pitching training and internationalization strategies, connecting them with the media, investors and market influencers globally. He now extends his training in storytelling to major businesses.
This episode was recorded on May 1, 2013. Paul and Alex were in London, Ivan was in Warsaw.