PART1

S01E12 — Personal Branding

The Digital Loop S01E12 — Personal Branding (click to play)


Personal branding is almost an imperative in a world where the internet has put the people in the center of everything.



You’re responsible for yourself, not your boss, not your employer, you
— Ivan Hernandez



This episode was recorded on May 15, 2013. Paul was in London, Ivan was in Warsaw.

S01E11 — A Digital Brand World

The Digital Loop S01E11 — A Digital Brand World (click to play)


The philosophy of digital has not yet fully taken place. Agencies and corporations are still figuring out the shift to digital branding.




This episode was recorded on May 8, 2013. Paul was in Geneva, Ivan was in Warsaw.

S01E10 — Organizational Storytelling with Alex Barrera

The Digital Loop S01E10 — Organization Storytelling with Alex Barrera (click to play)


A change of organizational culture: storytelling within the corporation.


 Alex Barrera

Alex Barrera

Alex Barrera, Founder & CEO of Press42, is the guest on this episode. 

For the past 5 years he's been running startups and helping others develop their businesses. He co-founded two major startup accelerators, worked with business models, startup valuations, communication and message crafting, startup PR, lean startups methodologies, customer development and product design.

Through his company, Press42, he works exhaustively with startups and their messages, giving storytelling workshops, pitching training and internationalization strategies, connecting them with the media, investors and market influencers globally. He now extends his training in storytelling to major businesses.

Find Alex on Press42.com and LinkedIn. He's @abarrera on Twitter.




This episode was recorded on May 1, 2013. Paul and Alex were in London, Ivan was in Warsaw.

S01E09 — Inbound Marketing

The Digital Loop S01E09 — Inbound Marketing (click to play)


Digital marketing is a bi-directional loop: from outbound marketing to inbound marketing.




This episode was recorded on April 24, 2013. Paul was in London, Ivan was in Warsaw

S01E08 — Branded Entertainment

S01E07 — Innovation

The Digital Loop S01E07 — Innovation (click to play)


Disruptive thinking in digital innovation, from hype to real change.




This episode was recorded on April 9, 2013. Paul was in Tokyo, Ivan was in Warsaw

S01E06 — Mobility

The Digital Loop S01E06 — Mobility (click to play)


Mobile is eating the world. Strategies for a digital world that keeps moving.




This episode was recorded on April 4, 2013. Paul was in Tokyo, Ivan was in Dubai

S01E05 — Crowdsourcing

The Digital Loop S01E05 — Crowdsourcing (click to play)


To close the loop of engagement, brands are involving customers at the inception with crowdsourcing.




This episode was recorded on March 27, 2013. Paul was in London, Ivan was in Warsaw

S01E04 — Brands Are Media

The Digital Loop S01E04 — Brands Are Media (click to play)


In a world where everybody is media, brands are becoming media themselves.




This episode was recorded on March 20, 2013. Paul was in London, Ivan was in Warsaw

S01E03 — Experience Design

The Digital Loop S01E03 — Experience Design (click to play)


Design experiences, the new imperative to rise above the digital noise.




This episode was recorded on March 13, 2013. Paul was in London, Ivan was in Warsaw

S01E02 — SoLoMo

The Digital Loop S01E02 — SoLoMo (click to play)


SOcial, LOcal, MObile. Not really in that order, but a key concept to understand engagement.




This episode was recorded on March 6, 2013. Paul was in London, Ivan was in Warsaw

S01E01 — Sustainable Utility

The Digital Loop S01E01 — Sustainable utility in branding (click to play)


Besides design, and beyond experiences, there's a sustainable effect of utility in branding strategy.




This episode was recorded on February 27, 2013. Paul was in London, Ivan was in Warsaw