S01E24 — Wearable Advertising

The Digital Loop S01E24 — Wearable Advertising (click to play)


As mobile technologies become a hub for our digital lives, are we about to see wearable advertising?



References


This episode was recorded on September 5, 2013. Paul was in London, Ivan was in Warsaw.

S01E23 — Future Of Advertising

The Digital Loop S01E23 — Future of Advertising (click to play)


More signals, more noise, more interactions, more channels. All digital. How does the future of advertising looks like?




This episode was recorded on August 28, 2013. Paul was in London, Ivan was in Warsaw.

S01E21 — Digital Influence

The Digital Loop S01E21 — Digital Influence (click to play)


Digital Influence is as much an art than a science and the race is on to solve the influencer's code.




This episode was recorded on August 7, 2013. Paul was in Geneva, Ivan was in Warsaw.

S01E20 — Social Business

The Digital Loop S01E20 — Social Business (click to play)


Social media transformed marketing and customer care. Social Business transforms the DNA of a company. An imperative today.




This episode was recorded on August 1, 2013. Paul was in London, Ivan was in Warsaw.

S01E17 — Digital Domination with Marco Montemagno

The Digital Loop S01E17 — Digital Domination with Marco Montemagno (click to play)


Digital Domination, a new online summit by Marco Montemagno, but also his philosophy about the future of digital experts.


Marco Montemagno

Marco Montemagno

Marco Montemagno, Founder of Digital Domination Summit, is the guest on this episode.

Marco is a digital entrepreneur, public speaker and broadcaster;

Marco is a highly recognizable figure in his homeland, Italy, having curated and hosted Reporter Diffuso, Italy’s foremost television programme about the internet on Sky News for 7 years, interviewing thousands of leaders and innovators in the tech and media world in front of millions of viewers every Saturday morning.

He has been instrumental in the promotion of the internet and digital economy to Italian businesses and consumers. Previously, Marco was co founder and CEO of Blogosfere, one of Italy’s largest and most influential blog networks, subsequently acquired by Populis.

He now expanded his expertise, launching the Digital Domination Summit, which will see a durable lifespan with a series of upcoming events specific to an expertise in digital.

Find Marco on TechAlchemist.com and LinkedIn. He is  @montemagno on Twitter.

 




This episode was recorded on June 27, 2013. Paul and Marco were in London, Ivan was in Warsaw.

S01E16 — Global Disruption

The Digital Loop S01E16 — Global Disruption (click to play)


Digital hasn't only changed the way we conduct business, it has also rewritten the rules of geography.




This episode was recorded on June 14, 2013. Paul was in Rio De Janeiro, Ivan was in Gdansk.

S01E15 — The Collaborative Economy with Jeremiah Owyang

The Digital Loop S01E15 — The Collaborative Economy with Jeremiah Owyang (click to play)


The next phase of social business is the Collaborative Economy.


Jeremiah Owyang

Jeremiah Owyang

Jeremiah Owyang, Partner at Altimeter Group, is the guest on this episode.

Jeremiah is an influential thought leader on web strategy, interactive marketing, and social technologies. He is experienced with emerging technologies that stem from the brand side, agency side, and industry analyst perspective.

Despite his industry credentials, he lives and breathes the social web and interacts with over 50,000 Twitter followers, and has earned over 120,000 unique visitors to his blog “Web Strategy,” which focuses on how corporations connect with their customers using web technologies. 

Jeremiah is currently Partner of Customer Strategy at Altimeter Group, a consulting firm that provides thought leadership, research, and consulting on digital strategies. He works closely with clients to craft and deliver successful, long-term strategies which integrate customer/community needs, business objectives, and technology.

Find Jeremiah on Web-Strategist.com and LinkedIn. He's @jowyang on Twitter.



If you think disruption is happening at a fast pace now, it’s actually only on the increase
— Jeremiah Owyang



This episode was recorded on June 6, 2013. Paul and Jeremiah were in London, Ivan was in Warsaw.

S01E14 — The Sharing Economy

The Digital Loop S01E14 — The Sharing Economy (click to play)


Social, economical and technological forces are powering the access of goods, services and skills over their actual ownership. The sharing economy is surging.

 



If you mix the social changes of new generations with the economical environment and the technology, you get the perfect storm for the Sharing Economy
— Paul Papadimitriou



This episode was recorded on May 29, 2013. Paul was in London, Ivan was in Warsaw.

S01E13 — User Experience

The Digital Loop S01E13 — User Experience (click to play)


From inception to conversion, a customer journey is all about the experience, the user experience.



Storyboard the life of your potential users
— Paul Papadimitriou



This episode was recorded on May 22, 2013. Paul was in London, Ivan was in Warsaw.