THE DIGITAL LOOP
A podcast about the disruptive era we're living in.
Hosted by Paul Papadimitriou and Ivan Hernandez.
THE LATEST EPISODE: S03E13 — IMMERSIVE ADVERTISING
What’s beyond engagement when it keeps failing in the war of attention? Immersion, an appeal for a deeper sense of storytelling. Paul and Ivan debate about the possibilities and the dangers of such a paradigm.